“Unless you try to do something beyond what you have already mastered, you will never grow.”
Hey guys! I know its been a month since my last blog post. I have spent a lot of time rehabbing from my car accident. The good news is yesterday I played basketball for the first time in 5 weeks. Unfortunately, only one person showed up yesterday morning. I still hung around to shoot a little bit. Really needed that. Anyways, so glad to start getting back to some normal routines.
I wanted to talk to you about diversification. Running a studio is hard. Running any creative business is hard, especially if your targeted audiences can be a moving target of sorts. At any given point during the week, my schedule varies wildly. At the beginning of the week it can look like a pretty chill week and then an hour later the whole week is booked with various projects. I actually don’t mind it at all. I quite enjoy having so many different projects, so many different tasks to complete.
When I first started to produce for clients, I really wanted to be a niche type of producer. I really wanted to work with only bands. I wanted to only work in a certain genre. I guess because it felt comfortable. It felt like I could make better decisions. That quickly changed. The reason was simple. It wasn’t a practical way to have a sustainable business.
I came into recording as major studios were starting to shut down as big budget projects were becoming less and rents were getting higher. No one wanted to pay $1,000 for just a room to record in and pay even more to hire an engineer. The gear was getting more and more accessible and with that the recording studio needed to adapt to stay current.
Over the years, I have made sure that my work is ever evolving. I have always made sure that the studio runs on diversification. Whether it is producing, orchestration and arranging, or doing corporate audio for a local business diversification is key. Bottom line, don’t pigeon hole yourself just because your comfortable or your good at. I have learned so much literally learning on the fly.